Privacy Policy

Last Updated: September 2026

Purpose of Policy

NeoGenomics Laboratories, Inc. (referred to as “NeoGenomics”, “We”, “Our” or “Us”, including, but not limited to, NeoGenomics Laboratories, Inc., Inivata, Inc., and Inivata Limited) respects the privacy of its customers and other visitors to this website and through other interactions with us. Thus, we created this “Privacy Policy” to inform you about our information practices. This Privacy Policy does not apply to situations where we have notified you that an alternative privacy statement applies, nor does it apply to any other website including any other websites that you may be able to access from this website. This Privacy Policy details our practices regarding the collection, use, sharing, and disclosure of information that you may provide NeoGenomics through this website and all websites offered by NeoGenomics or its subsidiaries or affiliated companies through the internet and through other interactions with us, as well as the choices you have about how this information is collected, used, shared, and disclosed.

For purposes of this Privacy Policy, we refer to Personal Information according to the following definition: “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual or household. Personal Information does not include publicly available information or information that is de-identified or aggregate consumer information. We may freely use, disclose or sell information that is not specifically associated with you personally or your family (such as statistics or aggregate information about our customers or website visitors).

This Privacy Policy does not apply to data processing activities specifically relating to current or former NeoGenomics employees or candidates. The relevant Employee Privacy Notice or Candidate Privacy Notice may be requested by contacting privacy@neoogenomics.com.

Your consent

By using our website, you are acknowledging your understanding of, and agreement to, this Privacy Policy. If you disagree with any provision of this Privacy Policy, please leave this website immediately and discontinue accessing this website in the future.

What information do we collect?

Our information collection is limited to what is necessary and communicated to users at or before the time of collection.

We collect information from you when you voluntarily submit information on this website, send an email from this website, place an order or submit an inquiry such as email, or participate in another website function or feature.
When you submit an inquiry or contact our Customer Service department, we may ask you for your name, email address, mailing address, phone number, or other information. You may, however, visit our website without providing such information.
When you interact with NeoGenomics team members in person, we may ask you for your name, email address, mailing address, phone number, or other information.
Like many websites, we use "cookies" or other technology to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Do we use 'cookies'?" section below for information about cookies and related technology and how we use them.
By accessing our website, our internet servers automatically record information your internet browser sends when you visit a website, behavioral and interaction data, and technical telemetry data (a “Log”). These Logs may contain information such as your internet protocol (IP) address, browser version, operating system, browsing history, domain name, language, date and time, the referring website, information in your cookie files, clicks, mouse movements, scrolling, page navigation, error logs, and loading speeds. Sensitive data fields (passwords, financial transactions, Personal Information) are strictly masked or redacted at the browser level before transmission, guaranteeing that private information is never archived. We may present internet hyperlinks to other websites in a format that enables us to track whether those links have been followed. We would only use this information to improve the quality of the services we offer.

You are under no obligation to provide any such information. However, if you choose to withhold requested information, NeoGenomics may not be able to provide you with certain services.

How do we use your information?

We may use the information we collect about you in ways described elsewhere in this Privacy Policy and in the following ways:

To personalize your website experience and to allow us to deliver the type of content and product offerings in which you may be most interested.
To allow us to better serve you in responding to your customer service requests.
To enhance the website based on your user experience.
To register you as a user of this website.
To quickly process your transactions and communicate with you regarding your order.
To confirm your orders.
To deliver services.
To respond to your questions and feedback.
To prevent fraud and bill you for services provided.
To contact or notify you of information or services that may be of interest to you.
To carry out research on our users’ demographics, including auditing of the downloading of data from our website.
To monitor and secure our website and systems.
To support application diagnostics, bug resolution, system performance optimization, and user experience enhancement.
To provide you with marketing and advertising.
To comply with valid legal procedures, requirements, regulations or statutes. When we refer to your information, information about you or Personal Information, we mean information that we collect and store in a way that allows us to relate it to you personally or to your family, such as your name, email address, mailing or billing address, and phone number.
We will only use your Personal Information in order to (i) provide our services or information about our services to you, (ii) analyze in order to improve our services and operations, (iii) engage in product development and (iv) fulfill the specific reasons outlined in our website when we collect your information.
If we use your information for a purpose different from those outlined above, if required, we will ask for your consent prior to such use. You may choose to opt-out of such use at such time. You may also request we remove your Personal Information from our active systems at any time by contacting us at the email or street address noted below.

Consent to be contacted electronically

Throughout this site, you may submit your contact information into a web form in order to receive NeoGenomics educational collateral, marketing materials, or to provide support services that can help improve your customer experience. By completing these forms and entering your mobile number and/or email address, you consent to receive periodic text and email communications from NeoGenomics regarding alerts and notifications pertaining to new product announcements, order status updates, and marketing messages. You may opt out at any time by clicking the 'unsubscribe' link in any email communication from us; replying 'STOP' to any text message; and contacting us at privacy@neogenomics.com. Visit our Terms of Use at https://www.neogenomics.com/terms-of-use/ for more information.

How do we protect visitor and customer information?

We implement a variety of security measures to protect your Personal Information. Your Personal Information is contained behind secured networks. Persons who are authorized to access your Personal Information are required to keep the information confidential to the extent stated in this Privacy Policy. We also restrict access to your Personal Information to only those persons who need to know the information in order to perform the services we offer. Your Personal Information may be stored on computers systems maintained by an agent or service provider of our company, each of which will be bound by an agreement requiring them to implement safeguards consistent with this Privacy Policy and applicable law and to protect the confidentiality of your Personal Information. Our computer systems are located in the United States of America, but the computer systems of our service providers may be located in another country that may offer the same level of data protection as the country the United States. Your submission of Personal Information constitutes your consent to the transfer and storage of your information across international borders. Please note that no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially reasonable means to protect your Personal Information, we cannot guarantee its absolute security. Your Personal Information is also protected by the password that you created if you signed up for an online account with NeoGenomics (or another password you chose after changing a previous password). Please keep this password confidential. The confidentiality of your password is your responsibility.

Do we use “cookies”?

Yes. Cookies are small files that a website or its service provider transfers to your computer's hard drive through your Web browser (unless you set your browser to reject cookies) that enables the website's or service provider's systems to recognize your browser and capture and store certain information. They may be used to help us understand your preferences based on previous or current website activity, which may enable us to provide you with improved services. We also may use cookies to help us compile aggregate data about website traffic and website interaction so that we can offer better website experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our website visitors. We may disclose your Personal Information through automated means to third parties when you use our Site including through use of cookies, web beacons, pixels and other similar technologies that track your online activity, including your use of our platform, to provide you with advertising. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Mozilla Firefox or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser or mobile device. If you turn cookies off, you may not have access to features that make your website experience more efficient and some of our services may not function properly. Our servers automatically recognize visitors' domain names and IP addresses (the number assigned to computers on the Internet). No Personal Information about you is typically revealed in this process. This website may also gather anonymous "traffic data" that does not personally identify you, but that may be helpful for marketing purposes or for improving the services we offer. This website may also use other technology to collect information from time to time.

Browser “Do not Track” or Global Privacy Control (GPC) signals. NeoGenomics honors the Global Privacy Control (GPC) signal. If you have the GPC setting enabled in your supported browser or extension, we automatically treat this as a valid request to opt out of the "sale" or "sharing" of your Personal Information for targeted advertising purposes, in accordance with applicable privacy laws. Disabling cookies can alter your experience on our web sites. Where users are not identifiable with commercially reasonable methods, the user will only be recognized during their time visiting our site.

Do we use cookies for advertising?

Unless you opt out of targeted advertising and the sharing of your Personal Information with third party advertisers, we may use cookies to show you relevant advertising both on and off our website. We may also use cookies to learn whether someone who saw an ad later visited and took an action on the advertiser's website. Similarly, our partners may use cookies to determine whether we've shown an ad and how it performed or provide us with information about how you interact with ads.

NeoGenomics uses Google Analytics to collect and analyze statistical data about our website visitors. We may use Google advertising services, including a remarketing function, to arrange for you to see NeoGenomics ads when you visit certain third party websites. These analytic and advertising services do not collect personally identifiable information. If you wish to opt out of the use of non-personally identifiable data by Google Analytics, you may do so by adjusting your Google Ad Settings.

We also work with third parties to market our products or services or those of our affiliates, business partners, or other third parties. For example, we may engage third parties to display certain advertisements to you based on keywords that you enter into a search engine or website, and we may receive certain limited identifiers about you (e.g., IP address) when you click on those advertisements.

We may also disclose or make available certain information (such as your name, email address and other contact information) to third parties so that we can better target ads and content to you across third-party websites, platforms and services. In some cases, these third parties may help us to enhance our customer lists with additional demographic or other information, so we can better target our advertising and marketing campaigns. Information collected through cookies, pixels, and similar tracking technologies on our Services may be shared with advertising partners for retargeting so our advertisements may appear on other websites and mobile applications you visit. You can opt out of targeted advertising to you by submitting an opt-out request to us by clicking here: Do Not Sell or Share My Personal Information.

Do we disclose the information we collect to outside parties?

In some instances, as described below, we may sell, trade, or share, or otherwise transfer to outside parties your personally identifiable information, unless you have requested us not to do so or expressly prohibited by law. The term "outside parties" does not include NeoGenomics or its related corporate entities. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to terms consistent with this Privacy Policy. This includes the disclosure of Personal Information to third party service providers, such as IT support services, customer service providers, and other services providers, including LogRocket, Inc., that support us and facilitate the services we and they provide to you. These companies are authorized to use your Personal Information only as necessary to provide these services to us, and in accordance with applicable laws. We may also disclose your information when we believe disclosure is appropriate to comply with the law, enforce our website policies, or protect ours or others' rights, property, or safety. If NeoGenomics or substantially all of its assets (or substantially all of the assets related to the line of business to which this website relates) are acquired, your Personal Information may be one of the assets transferred to the acquirer. Additionally, non-personally identifiable information (such as browser type, etc.) may be provided to other parties for marketing, advertising or other uses. If you wish to revoke your consent to our sharing of your Personal Information, you may contact us at the email or street address noted below to request we discontinue sharing your Personal Information.

Sharing excludes text messaging originator, opt-in data, and consent. This information will not be shared with any third parties.

How do we protect the privacy of children?

This website is not directed at nor targeted to children. Users of this website must be at least 18 years old. We do not use this website to knowingly solicit Personal Information from or market to anyone under the age of eighteen. We comply with laws and regulations relating to the collection and use of information from children, including the Children's Online Privacy Protection Act (COPPA), if and to the extent that such laws may be applicable to the operation of this website. If you believe that we have received information from a child or other person protected under such laws, please notify us immediately through one of the contact methods listed below and we will take reasonable steps to remove such information from our databases.

Affiliate and third-party links

Our website includes links to other websites, including websites operated by unrelated third parties. Those linked websites are not covered by this Privacy Policy. We therefore have no responsibility or liability for any use or disclosure of any Personal Information collected by or provided to or at such linked websites. If you visit a website that is linked to this website, you should consult that website’s privacy policy before providing any Personal Information.

Retention of collected information

We may retain the voluntary information you have provided to us, or that we have otherwise collected as described in this policy, in order to comply with law or contractual obligations for the period necessary, unless a longer retention period is required or allowed by law or to otherwise fulfill a legal obligation. In some cases, the information may be retained indefinitely. We destroy Personal Information in accordance with applicable laws, regulations, and retention periods.

Changes to our policy

Because of changes in the law and the changing nature of technology, NeoGenomics’ privacy practices may change from time to time. If we decide to change our Privacy Policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. We reserve the right, at any time, to add to, change, update, or modify this policy by posting such change, update, or modification on this website and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on this website. It is your responsibility to review this policy from time to time to ensure that you continue to agree with all of its terms.

International users

By visiting our website and providing us with data and unless you have selected otherwise, you acknowledge and agree that we may use the data collected in the course of our relationship for the purposes identified in this policy or in our other communications with you, including the transmission of information outside your resident jurisdiction. In addition, such data may be stored on servers located in the United States or elsewhere. Where NeoGenomics transfers your Personal Information to territories outside the EEA, UK, or Switzerland, NeoGenomics will take all reasonable steps to ensure that your privacy rights continue to be protected by using the appropriate safeguards and legal mechanisms that allows us to do so. By providing us with your data, you agree to the transfer of such data and storage of such data within the United States. You may have additional rights detailed in the Additional Information for EEA and UK Residents notice.

If you are a resident of Canada, we collect, use, disclose, store, and protect the Personal Information (including personal health information) of individuals that engage with our Website and online content, or communicate electronically with us in compliance with federal, territorial, and provincial laws. We will ensure that the collection of your Personal Information is limited to what is necessary and appropriate. We have adopted robust security standards and will protect your information as required by Canadian and U.S. law.

We may also share Personal Information with trusted third-party service providers for hosting, analytics, or business purposes. Some of the recipients may also be based outside of Canada and may not provide the same standard of legal protection. Where recipients are located outside of Canada, we remain accountable for your Personal Information, and we will protect your information by using contractual measures to ensure that the third party provides a level of protection of Personal Information comparable to that required in Canada.

United States (US) State specific Privacy Rights

If you are a resident of California or another US State with privacy regulations, you may have additional rights with respect to Personal Information that we have collected and used under certain circumstances. Specifically, depending on the law of the jurisdiction in which you reside, you may have the following rights:

Right to Access. You may have the right to obtain confirmation from us whether we are processing your Personal Information, as well as the right to obtain a copy of your Personal Information we hold.
Right to Data Portability. You may receive your Personal Information that you have provided to us in a structured, commonly used and machine-readable format.
Right to Rectification. You may have the right to request the rectification of inaccurate or incomplete records of Personal Information.
Right to Objection. You may have the right to object to the processing of your Personal Information in certain cases.
Right to Restrict Processing. You may have the right to request that we restrict the processing of your Personal Information in certain cases.
Right to Opt Out of Sale or Sharing. You may have the right to opt out of the sale or sharing of your Personal Information, including for targeted advertising or cross contextual behavioral advertising.
Right to Erasure. You may have the right to request that we erase your Personal Information in certain cases.
Right to Lodge a Complaint. You may have the right to lodge a complaint with a supervisory authority in the jurisdiction where you reside or where the conduct that is the subject of the complaint occurred.
Right to Refuse or Withdraw Consent. In cases where we ask for your consent to process your Personal Information, you are free to refuse to give it. If you have given your consent, you may withdraw it at any time without any adverse consequences (other than potentially not receiving a service we are offering). The lawfulness of any processing of your Personal Information that occurred prior to the withdrawal of your consent will not be affected, meaning, withdrawal of consent is not retroactive if the information is already in use.
Right to Not Be Subject to Automated Decision-making. You may have the right not to be subject to a decision based solely on automated processing and to be given more information about why any such decision was made.

If you have any questions about whether any of the above-listed rights may apply to you, or if you would like to exercise these rights, please contact us using the contact information below.

You may review further details on your rights and the Personal Information we collect, use, disclose, share or sell by visiting our US State specific Privacy Rights section.

Questions and feedback

We welcome your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue through the contact information below.

Terms of use

Please also visit our Terms of Use section, which sets forth the terms and conditions governing the use of this website, including disclaimers and limitations of liability.

Patient health information/protected health information

NeoGenomics maintains a separate Notice of Privacy Practices related to its use and disclosure of patient health information/protected health information. Please visit our Notice of Privacy Practices section for more information.

For more information

If you have questions or would like additional information about NeoGenomics’ privacy policies, you may contact:

By Mail:

NeoGenomics Laboratories, Inc.
Attn: Vice President, Compliance & Privacy
9490 NeoGenomics Way
Fort Myers, FL 33912

By Email: privacy@neogenomics.com

Get in touch

Our team is on hand to help. Please call us at 866.776.5907 or contact us online.